Why This Privacy Law is Important:
With the rapid growth of facial recognition, social, media and targeted advertising, consumers around the world are not just feeling exposed but cynical about the state of privacy. The few Massachusetts laws addressing consumer data privacy rights are extremely limited. The Massachusetts Information Privacy Act (MIPA, Bill S.46), combines best practices from other jurisdictions like California, Illinois, and the EU to protect people’s privacy, safety, and financial security in the digital world. When passed, this bill could revolutionize data-privacy legislation in the United States.
Overview:
Technologies that combine facial recognition, sensors, and GPS to extract intimate data from faces, voices, and whereabouts that are highly susceptible to misuse and harm, are on the radar. MIPA combines the core duties and rights with specific conduct prohibitions. Organizations that collect, store, process and use customer data, will be imposed with formidable duties of confidentiality, care, and loyalty.
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