It’s Here: California Approves The California Privacy Rights Act

Why This Privacy Law is Important:

On November 3, 2020, California voters passed ballot Proposition 24, the California Privacy Rights Act of 2020 (CPRA). The CPRA brings a number of changes to the CCPA.

Overview:

California residents voted to strengthen the state's landmark consumer privacy law, CCPA. A key provision of the approved CPRA is that it will make data minimization a requirement for organizations.

Who it Applies to:

• Businesses with at least 50% of annual revenue from sharing or selling the personal information of California consumers. This is a change, in that this threshold now includes the “sharing” of personal information, thereby expanding business that come under the coverage of the CPRA.
• Businesses with gross revenue over $25 million.
• Businesses that buy, sell or share personal information of more than 100,000 California consumers/households. This provision changes the threshold from 50,000 under the CCPA to 100,000 under the CPRA.

Download the Privacy Alert to the right to get the full text and expert analysis!