It’s Here: California Approves The California Privacy Rights Act

It’s Here: California Approves The California Privacy Rights Act

Why This Privacy Law is Important:

On November 3, 2020, California voters passed ballot Proposition 24, the California Privacy Rights Act of 2020 (CPRA). The CPRA brings a number of changes to the CCPA.

Overview:

California residents voted to strengthen the state's landmark consumer privacy law, CCPA. A key provision of the approved CPRA is that it will make data minimization a requirement for organizations.

Who it Applies to:

  • Businesses with at least 50% of annual revenue from sharing or selling the personal information of California consumers. This is a change, in that this threshold now includes the “sharing” of personal information, thereby expanding business that come under the coverage of the CPRA.
  • Businesses with gross revenue over $25 million.
  • Businesses that buy, sell or share personal information of more than 100,000 California consumers/households. This provision changes the threshold from 50,000 under the CCPA to 100,000 under the CPRA.

Download the Privacy Alert to the right to get the full text and expert analysis!

Download the Resource