What Does Enterprise Consent Management Look Like?
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When GDPR came into effect in 2018, AdTech companies convinced the market that browser cookies could provide full compliance with GDPR consent rules. That is not the case.
Google has indicated that it will deprecate third-party cookies in 2024. Apple and Mozilla are moving away from cookies as well. And more importantly, recent increases in enforcement actions under regulatory regimes like GDPR and CCPA have made it clear that cookies’ days are numbered.
Download this infographic to learn:
- Why cookie's days are numbered
- What a modern enterprise consent solution must offer
- Why investing in enterprise consent makes sense even if your organization has used cookies in the past