The Global Privacy Control (GPC) is a way for consumers to tell enterprises they do not want their data sold without having to repeatedly express their preference at each different website they visit. When a consumer sets their web browser to transmit the GPC, every website they visit receives this signal and is required to honor the consumer’s request to protect their privacy. Exterro Consent works with the GPC to ensure enterprises honor their customers' requests not to have their data sold.
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