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Privacy Law Update: New Mexico's Proposed Privacy Law

Created on June 9, 2020

Demand Generation Manager, Exterro

Why This Privacy Law is Important: Similar to the CCPA, this proposed privacy law would grant citizens of New Mexico the right of access to delete information and the right to opt of out of the sales of personal information.

Overview/Status of Bill: The proposed bill has died, however, there still remains an appetite to pass legislation in the near future.

Need to Know Information:

  • Who it Applies To: (1) Organizations who operate a website or has an online commercial service and (2) collect consumer personal data who are located in New Mexico
  • What is Covered: The following data is covered by this law: Name, physical address, email address, phone number, social security number, any identifier which allows a consumer to be contacted
  • How to Comply: Organizations must post a notice that consumers are aware of that includes, what is collected, how consumers can request modifications, how the organization will notify consumers of changes to the notice, if a third party will be collecting the data, when the date of the notice is effective.
  • Potential Penalties: The law provides for a civil penalty for an intentional violation by a person, business, or service provider for up to $10,000 for each violation.