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Minnesota Proposed Privacy Law

Created on June 22, 2020

Demand Generation Manager, Exterro

Overview/Status of Bill: Minnesota Consumer Data Privacy Act was introduced on March 2, 2020 to the State House of Representatives and to the State Senate on March 11, 2020. If approved, the bills would enter into effect on July 31, 2021.

Need to Know Information:

  • What is Covered: Consumers would have the right to access, right to correction, right to deletion, right to data portability, and right to opt out of their personal data held by a controller or processor. In addition, the bills set out the processes for the exercise of consumer rights, include provisions on facial recognition, and explicitly exclude the creation of a private right of action.
  • Who it Applies To: a natural person who is a Minnesota resident acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.
  • How to Comply: Companies would have to respond within 45 days of receipt of the request from a consumer.
  • Potential Penalties: Organizations who violate this proposed law could face up to $7,500 in fines per violation.