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Florida Consumer Privacy Bill Introduced

Created on June 22, 2020


Demand Generation Manager, Exterro

Why This Privacy Law is Important: The state of Florida introduced new privacy bills in both the Senate (SB 1620) and House of Representatives (HB 963).

  • Who it Applies To: This bill applies to those who own or operate a website or online service for commercial purposes, collects and maintains covered information from consumers who reside in Florida and use or visit the website or online service, and purposefully directs activities toward Florida or a Florida resident.
  • What is Covered: This proposed bill allows consumers to review and correct their personal information,creates a right to opt out of the “sale” of certain of a consumer’s personal information, and delineates specific notice requirements for online privacy statements.
  • How to Comply: If a consumer submits a verified request an organization must notify the consumer whether or not any personal data has been collected and provide them a copy. Organizations must also disclose at the point of collection what personal data will be collected and how it will be used.
  • Potential Penalties: The AG’s office could seek a civil penalty of up to $5,000 per violation. The bill offers no private right of action.